Alan Mulally, Optimism, and the Power of Vision
Forbes - April 25, 2012
I was surprised to receive a personal phone call from Ford CEO, Alan Mulally, in 2009. He simply wanted to compliment me on an article that I had written about the power of optimism. I thanked him and asked how things were going at Ford. Mulally impressed me with his passion and optimism. “Carmine, to serve is to live and I am so honored to serve our Ford customers, employees, dealers, investors, suppliers and communities,” he said. “We have the very best cars and trucks in the world: quality, fuel-efficient, safe, smart, fun and a great value!” I thought it was fun, but a bit out of context, to get a personal call from the Ford CEO since I don’t even cover the auto industry. I know why he called me after speaking to Bryce Hoffman, a reporter for The Detroit News and the author of a new book titled, American Icon: Alan Mulally and the Fight to Save Ford Motor Company.